At Appex Beds Ltd, trading as AppexBeds.uk, we are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, place an order, or contact us.

By using our website, you acknowledge that your personal information may be processed as described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, including:

  • Full name
  • Email address
  • Telephone number
  • Delivery address
  • Billing information
  • Order details
  • Information provided when contacting our customer service team

We may also automatically collect certain technical information when you use our website, such as:

  • Browser type and version
  • Device type
  • Operating system
  • IP address
  • Website usage information
  • Date, time, and duration of visits

This information may be collected through cookies and similar technologies.

2. How We Use Your Information

We may use your information to:

  • Process and fulfil orders
  • Arrange deliveries
  • Process payments
  • Respond to enquiries and provide customer support
  • Manage returns, refunds, and warranty claims
  • Improve our website, products, and services
  • Maintain website security
  • Understand website usage and performance
  • Send marketing communications where permitted and where applicable
  • Comply with legal and regulatory obligations

3. Payment Processing

Payments made through our website may be processed by third-party payment service providers.

These providers may process information required to complete your payment securely and in accordance with their own privacy policies.

Where applicable, additional information about payment providers and their data processing practices may be provided during checkout.

4. Data Sharing

We do not sell or rent your personal information.

We may share relevant information with trusted service providers where necessary to operate our business and provide our services.

These may include providers involved in:

  • Payment processing
  • Website hosting and technical services
  • Order fulfilment and delivery
  • Customer support
  • Website analytics
  • Marketing and advertising services
  • Fraud prevention and security

We only share information where reasonably necessary for the relevant service, legal obligation, or business purpose.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

  • Keep the website functioning properly
  • Remember preferences
  • Understand website traffic and usage
  • Improve website performance
  • Measure advertising and marketing performance where applicable

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.

Where required by law, applicable consent mechanisms will be used for non-essential cookies and tracking technologies.

6. Google and Other Analytics Services

We may use services such as Google Analytics and other analytics or advertising technologies to understand website usage, measure performance, and improve our marketing.

These services may collect information such as device information, website interactions, and online identifiers in accordance with their respective policies and applicable settings.

7. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of third-party websites. We recommend reviewing the privacy policies of those websites before providing them with personal information.

8. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

9. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, handling returns and warranty matters, maintaining business records, and meeting legal or regulatory requirements.

10. Your Privacy Rights

Depending on the circumstances and applicable law, you may have rights regarding your personal information, including the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of personal information where applicable
  • Object to or restrict certain processing
  • Withdraw consent where processing is based on consent

To exercise your rights or ask questions about your personal information, please contact us using the contact details provided on our website.

11. Marketing Communications

Where permitted by law, we may send information about our products, services, offers, or promotions.

You can unsubscribe from marketing emails at any time by using the unsubscribe option provided in the communication or by contacting us.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, legal requirements, or data processing practices.

The latest version will be published on this website.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the contact details provided on our website.

Registered Company Name: Appex Beds Ltd
Trading As: AppexBeds.uk