Last Updated: September 2026

At Appex Beds Ltd, trading as AppexBeds.uk, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, purchase our products, contact our customer service team, or interact with our services.

By using our website, you agree to the practices described in this Privacy Policy.

1. Company Information

Registered Company Name: Appex Beds Ltd

Trading Name: AppexBeds.uk

Company Number: 16324043

Registered Office:

128 City Road

London, EC1V 2NX

United Kingdom

2. Information We Collect

We may collect personal information that you provide when you:

Place an order

Create an account

Contact our customer support team

Subscribe to marketing communications

Complete forms on our website

The information we may collect includes:

Full name

Email address

Telephone number

Delivery address

Billing information

Order details

Payment-related information required to process transactions

Information provided through customer support enquiries

We may also automatically collect certain technical information when you use our website, including:

IP address

Browser type

Device information

Operating system

Website usage information

Pages visited and interaction data

Cookie and similar technology information

3. How We Use Your Information

We use your personal information for the following purposes:

Processing and fulfilling your orders

Arranging delivery of purchased products

Processing payments

Providing customer support

Managing returns, refunds, cancellations, and warranty requests

Improving our website, products, and services

Maintaining website security

Preventing fraud and unauthorised activities

Sending marketing communications where permitted by law

Meeting legal and regulatory requirements

4. Payment Information

Payments made through our website are processed securely through trusted payment service providers.

We do not store your complete payment card details on our systems.

Payment providers may process your information according to their own privacy policies and security practices.

5. Sharing Your Information

We do not sell, rent, or trade your personal information.

We may share relevant information with trusted service providers where necessary to operate our business, including:

Payment processing providers

Delivery and courier partners

Website hosting providers

Technical service providers

Analytics and advertising providers

Fraud prevention and security services

We only share information that is necessary for the specific service or legal requirement.

6. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

Improve website functionality

Remember customer preferences

Analyse website traffic

Understand customer behaviour

Improve marketing performance

Provide a better shopping experience

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain website features.

7. Google Analytics and Advertising Services

We may use analytics and advertising services such as Google Analytics or similar technologies to understand website performance, customer interactions, and marketing effectiveness.

These services may collect information such as:

Device information

Website activity

Online identifiers

Interaction data

This information is processed according to the relevant provider’s privacy policy.

8. Data Security

We take reasonable technical and organisational measures to protect your personal information from:

Unauthorised access

Loss

Misuse

Alteration

Disclosure

However, no method of online transmission or storage can be guaranteed to be completely secure.

9. Data Retention

We keep personal information only for as long as necessary for the purposes it was collected, including:

Completing orders

Providing customer support

Managing returns and warranty claims

Maintaining business records

Complying with legal obligations

10. Your Privacy Rights

Depending on applicable laws, you may have rights regarding your personal information, including:

Requesting access to your personal information

Requesting correction of inaccurate information

Requesting deletion where applicable

Objecting to certain processing activities

Withdrawing consent where processing is based on consent

To exercise your rights, please contact us using the details below.

11. Marketing Communications

Where permitted by law, we may send information about:

Products

Offers

Promotions

Updates

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided or contacting us directly.

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of external websites.

We recommend reviewing the privacy policies of third-party websites before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

Our services

Website operations

Legal requirements

Data processing practices

Any updates will be published on this page.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Appex Beds Ltd
Trading as: AppexBeds.uk

Registered Office:
128 City Road
London, EC1V 2NX
United Kingdom

Company Number: 16324043

WhatsApp: +447752623680

Email: info@appexbeds.uk

Phone: +447752623680

Opening Hours:

Monday to Friday: 9am to 7pm

Saturday: 10am to 6pm

Sunday: 10am to 6pm